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Getting Started
As you prepare the information for
your web site, remember that most people will go to your site
for information. For this reason, you must provide content
that is interesting and well thought out. To help you with
your preparation, we have some advice on the important things
to do:
- Do some surfing on the web and
find some sites that interest you.
- Make notes of what you find attractive
and interesting.
- Find sites you want to link your
sites to (sites with similar or complementary information
on them.)
Now let's get started! Every web
site is different, so you need to think about what is important
to you. Think about what your viewers will be looking for.
Ask yourself, "Why have they come to my site?"
The following are some items you should gather for your site:
- Information about you and/or your
company/organization (a brief history, philosophy).
- If you are selling yourself as
the provider of a service, visitors to your site will want
to know about your experience in your field. You may want
to put together a list of your accomplishments, experiences,
sales track record, etc.
- If you are selling yourself as
the provider of a service, you should provide a current
photograph.
- A copy of your company/organization
logo (if you have one). We can scan any logos or photos
for you.
- Information, prices, and pictures
/ photos of your product(s).
- Information regarding the types
of services that you offer.
- A must to include is: Do you offer
services that are unique, different or better than your
competition has to offer? If so, what are they and how will
they benefit your viewer?
- Gather together any personal and/or
company/organization print media including news releases
and product/service brochures.
To think of other information you
may need to gather, ask yourself..."What questions do my customers
most frequently ask me?" This is the type of information that
will be of interest to your viewers and should be on your
web site.
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